Does Your Logo Steal? 12/09/2010
The following was published in the Harvard Business Review's December issue: Research Watch: What Does Your Logo Really Tell Consumers?Gap, Inc. learned recently just how powerful logos are when the public panned the redesign of its iconic symbol. Small design elements make a difference. Niels van Quaquebeke and Steffen Giessner of the Rotterdam School of Management showed logos of 100 Global 500 companies to two groups of participants. One group rated them on attractiveness and symmetry; the other judged whether the logo suggested that the company behaved ethically. The finding: Rationally or not, people associate symmetrical logos with more ethical, socially responsible behavior. CommentsI agree 100% that email is still one of the most powerful marketing medium to reach customers. Yes, opt out rates are increasing and open rates are decreasing. That said, nothing touches email marketing for reaching consumers that have given you permission to contact them. Although text (SMS) is definitely coming on strong. Leave a Reply | About the AuthorDynamic and highly-talented marketing professional with 5 years experience in developing and implementing marketing strategies that develop clearly defined brands, increase visibility and ultimately increase revenue.  Daniel Cavazos, blog author and
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