Marketing Case Studies
Pizza Parlor Employs Target Marketing to Lower Ad Expense and Build Customer Base
Issue:
A local pizza business was stalling and slowly losing revenue. The owner spent hundreds of dollars on mail advertising delivered to the entire city even though he admits only servicing customers within a ten mile radius. In addition, he had no business website for his customers. His social website had only three friends and his business had only a minimal local marketing presence. The owner was unaware of the ability to target his market and admitted he just really loved to make pizza.
Read Solution and Impact...
A local pizza business was stalling and slowly losing revenue. The owner spent hundreds of dollars on mail advertising delivered to the entire city even though he admits only servicing customers within a ten mile radius. In addition, he had no business website for his customers. His social website had only three friends and his business had only a minimal local marketing presence. The owner was unaware of the ability to target his market and admitted he just really loved to make pizza.
Read Solution and Impact...
Ballroom & Conference Center Enlists a Marketing Strategy to Fill Calendar
Issue:
A beautiful, well-kept ballroom and conference center was struggling to fill its yearly calendar with events. It had great management personnel and lots of satisfied customers from previous events, but they were still only able to book less than 75% of their available event days. The market demand was there and they were even priced lower than their competition, but still... there was something not quite right.
The ballroom already had an online presence and the management hit upon an idea -- a virtual tour of the hall. Although the site was increasing in aesthetics (the tour turned out beautiful), they were still experiencing low web traffic to the site. Not many people were looking at it, or had even heard about it.
Hall management opted for a mixed bag of different media for their advertising. They sporadically placed ads in magazines and on billboards in hopes of raising visibility.
It worked... sort of. But it was very hard for them to attribute any one sale to any particular ad. They were losing money and knew they needed help.
Read Solution and Impact...
A beautiful, well-kept ballroom and conference center was struggling to fill its yearly calendar with events. It had great management personnel and lots of satisfied customers from previous events, but they were still only able to book less than 75% of their available event days. The market demand was there and they were even priced lower than their competition, but still... there was something not quite right.
The ballroom already had an online presence and the management hit upon an idea -- a virtual tour of the hall. Although the site was increasing in aesthetics (the tour turned out beautiful), they were still experiencing low web traffic to the site. Not many people were looking at it, or had even heard about it.
Hall management opted for a mixed bag of different media for their advertising. They sporadically placed ads in magazines and on billboards in hopes of raising visibility.
It worked... sort of. But it was very hard for them to attribute any one sale to any particular ad. They were losing money and knew they needed help.
Read Solution and Impact...
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