Issue:
 
A local pizza business was stalling and slowly losing revenue. The owner spent hundreds of dollars on mail advertising delivered to the entire city even though he admits only servicing customers within a ten mile radius. In addition, he had no business website for his customers. His social website had only three friends and his business had only a minimal local marketing presence. The owner was unaware of the ability to target his market and admitted he just really loved to make pizza.

Solution:
 
Calo Marketing & Design first advised to stop the shotgun advertising immediately.  A targeted marketing machine was created by employing direct mail, professionally designed flyers, local search engine optimization, social media, multiple email opt-in points, repeat business incentives, and a website.  

First the brand and unique selling points were determined.  A website was then created with Calo's Flex plan, allowing pizza's to be pictured and described as never before.  Direct mailers were used to reach out to the targeted radius (at a relatively inexpensive price) to induce new interest and initiate the beginning of a customer database.  Flyers were redesigned to more attractive, eye-catching images, and included pictures and more special offers.  Local search engines and business listing sites were fully tapped for increased online search visibility.  Social media and a number of email sign-up points were created for easy opt-in, and repeat business incentives were created.

Impact:
 
With a well thought out plan, well defined goals and processes, and a bit more customer interaction, this pizza parlor was able to substantially increase (and still increasing!) its positive visibility to its local prospects.  He is now saving hundreds of dollars a month on advertising, servicing more customers more often and ultimately increasing his bottom-line.

Contact us today for a free consultation or just to get pricing, we'd love to hear from you!